Books & Contributions
Google+ For Small Businesses
Small Business Owners: Use Google+ to generate and convert leads, build buzz, and deliver flat-out unbeatable service and support! World-renowned Google+ marketing expert (and small businessperson) Lynette Young helps you target the specific tasks that’ll deliver the greatest and most immediate returns, and execute on a tiny (make that non-existent) budget, even if you have practically no technical expertise.
No huge corporate case studies here: This is 100% do-it-yourself, ridiculously easy, fast, and cheap! Goals, objectives, strategies, tactics: They’re all here, all streamlined for your real-world small business. Discover how to listen, search, and scope out your Google+ environment…connect and network with Circles…create, teach, shorten sales cycles, and close business with Hangouts…collaborate on Pages to make your offerings even more valuable…build a winning business profile…use Events…leverage Google+ integration with Google Search…add value to your client’s day…attract qualified referrals…and a whole lot more. Google+ social networking gives your small business a huge potential advantage over your slower, less clued-in competitors. Grab that advantage right now, with Google+ for Small Business!
SxSW Pokes – Seth Godin
Lynette has contributed a chapter to Seth Godin’s SxSW Pokes (free download). Via The Domino Project, Seth Godin has collected some of the best stories and organized them into an eBook called “SxSW Pokes”. You will find 50 inspiring stories about taking initiative from accomplished entrepreneurs and up-and-coming stars (including Lynette’s).
What the Plus! – Guy Kawasaki
Lynette has contributed a chapter to Guy Kawasaki‘s book, “What the Plus! Google+ for the Rest of Us” that is now available free of charge courtesy of Samsung Galaxy Note. Book topics include: How to circle people, how to perfect your profile, how to craft effective posts, how to comment, how to respond to comments, and how to share photographs.